In the 2017-2020 period, experts from the Institute for Technology and Economic – Tourism Research (QTV – Research & Development) conducted a series of studies on the asymmetric impact of service factors on customer satisfaction. They applied the Tetraclasse model (Llosa, 1996) and the Kano model (1997) to conduct research in the fields of banking, […]
RESEARCH – CONSULTING
Inventory and Assessment of Tourism Resources in Ho Chi Minh City (2017) – A scientific basis for the City’s tourism management sector to implement strategies for building and developing new tourism products. Objectives and Scope of Research In 2017, a research team led by Assoc.Prof.Dr. Bùi Thị Tám and QTV undertook a project to inventory […]
Today, tourism developed on online data platforms—connecting solutions, organizations, and methods to create increasingly attractive and convenient forms of tourism—is becoming a rapidly growing trend. Today, tourism developed on online data platforms—connecting solutions, organizations, and methods to create increasingly attractive and convenient forms of tourism—is becoming a rapidly growing trend. By building smart information systems […]
With many years of experience in production management and quality control, Master Phan Trọng Nhân is a consulting expert partnering with Gia Phat Dehumidifier Joint Stock Company. From optimizing production lines and implementing 5S-3D training to strictly controlling output product quality, the expert’s partnership has made a significant contribution to helping Gia Phat elevate its […]
In the context of new development trends, which present existing opportunities, advantages, difficulties, and new challenges, and in line with the requirement to develop tourism into a key economic sector according to Resolution No. 08-NQ/TW dated January 16, 2017, of the Politburo on tourism development, and Directive No. 07-CT/TU dated September 16, 2016, of the […]
With many years of experience in production management and quality control, Master Hồ Trúc Vi is a consulting expert partnering with Điện Quang Company. From optimizing production lines and implementing 5S-3D training to strictly controlling output product quality, the expert’s partnership has made a significant contribution to helping Điện Quang elevate its operational efficiency and […]
On March 24, 2020, for the first time, an image of Vietnamese Bánh Mì appeared as a Doodle on the Google homepage in 12 countries around the world. Immediately after, the hashtag #Toiyeubanhmisaigon (#ILoveBanhMiSaigon) was posted by many people on social media, along with emotional posts about Vietnamese bánh mì and Saigon bánh mì. As […]
In the context of Vietnam’s tourism industry gradually recovering and transforming strongly after the pandemic, creating a clear, distinctive and competitive tourism image has become extremely urgent. With rich potential from nature, culture and people, Ho Chi Minh City and the Mekong Delta are considered to be areas with outstanding strengths to develop regional tourism. […]
The Mekong Delta (MD) is one of Vietnam’s attractive destinations, renowned for its riverine ecosystem, distinctive culture, and unique natural scenic spots. The tourism logos of the provinces in this region are not only symbols of identification but also reflect the unique cultural, natural, and historical values of each locality. Within the project “BRAND IDENTITY […]
To build a sustainable tourism development strategy for Long An Province, the research expert team conducted a comprehensive inventory, classification, and assessment of tourism resources within the province. The fieldwork process not only helped to clearly identify the potential of each destination but also created an important basis for orienting the development of characteristic tourism […]
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