In the context of new development trends, which present existing opportunities, advantages, difficulties, and new challenges, and in line with the requirement to develop tourism into a key economic sector according to Resolution No. 08-NQ/TW dated January 16, 2017, of the Politburo on tourism development, and Directive No. 07-CT/TU dated September 16, 2016, of the Standing Committee of the Ho Chi Minh City Party Committee on the task of developing the HCMC tourism industry to 2020.
In the context of new development trends, which present existing opportunities, advantages, difficulties, and new challenges, and in line with the requirement to develop tourism into a key economic sector according to Resolution No. 08-NQ/TW dated January 16, 2017, of the Politburo on tourism development, and Directive No. 07-CT/TU dated September 16, 2016, of the Standing Committee of the Ho Chi Minh City Party Committee on the task of developing the HCMC tourism industry to 2020,
Following the guidance of the Ho Chi Minh City Party Committee and People’s Committee, the Ho Chi Minh City Department of Tourism, with the partnership of Vietnam Technological and Commercial Joint-stock Bank (Techcombank), has coordinated with the consulting firm Roland Berger, leading tourism experts, and tourism enterprises to develop the Ho Chi Minh City Tourism Development Strategy to 2030. This is an urgent and essential task that HCMC needs to implement immediately to create a competitive position in the Asian and regional markets, maintaining its role as a key economic sector with a vision and goal for its contribution to the city’s economic growth to become increasingly important and a leading sector among service industries.
Furthermore, to build the Strategy, many research steps involving both qualitative and quantitative methods were carried out with various survey participants. Secondary data from internal sources, data from Euromonitor, and primary data were investigated and synthesized for analysis. The research results indicated that Ho Chi Minh City needs to focus on three main product groups:
- Core Product Group: including Culture and Heritage, Cuisine, and Shopping.
- Differentiating Product Group: including Nature Discovery, Nightlife, and Entertainment.
- Potential Product Group: including MICE and Business, and Health and Wellness.
In addition, alongside the development of core tourism products, efforts to enhance and perfect policies and services that directly affect the tourism industry—such as tourism infrastructure, public transport, accommodation services, cuisine, entry/exit policies, safety and security, and human resources—also need to be implemented in parallel.
